Should I have a Blogroll or a Sushi Roll?
I stumbled across a new but yet another ranking algorithm which appears to be limited to a select few members of the “elite” bloggers, or should I say more specifically, WordPress blogger?
Apparently, it appears that according to SocialBlogroll, if you have a working, full fuctioning public OPML, which looks like this,
http://www.your-blog-name.com/wp-links-opml.php
Then you are THE BLOGGER! Stick it to the man! Being THE BLOGGER means you have the most Blogroll links. Interesting, you say? I have to agree although I rather take a King Crab Spider Sushi roll anytime.
How did you find out about this?
Thank you for asking. I actually found out about this by accident. Don’t worry, I don’t think SocialBlogroll intended to do this on purpose. Maybe they just need a little help with marketing outside of their niche.
Actually, I do think they intended to do this on purpose. Digging in deeper, it became apparent there are exclusive “gatekeepers” who have the power to let you into the community where your blogroll will be counted for the vote.
Wait a minute! What vote? Who are you talking about? I wanna vote! Elect me for your next president!
Apparently, it is not about who cares about you. It is about who knows you. According to the F.A.Q. section,
In order to appear on this system you must be recommended by one of our chosen gatekeepers.
I did a little spelunking around and it turns out to be mostly a group of bloggers who are into SEO, PPC, marketing and a few other topics. I was surprised to see there was no such tags for Personal Finance which is a hot niche these days.
Anyways, I discovered about this when I was reading Another Good Reason to NOT Have a Blogroll by Chris Garrett. (Yes, I am name-dropping here but I hope these bloggers didn’t fall on their heads.) As a result, I went over to Maki’s site who was having a link attack and talked about SocialBlogroll. (Quick! Some blogger, get him an inhaler!)
Does this really works?
I was curious about this because of a few reasons so I did some investigation. The answer is I don’t know. However, because of Chris Garret’s article and SocialBlogroll’s F.A.Q, I did manage to discover a few things.
Your OPML file will only display the links in your blogroll if you have them set to be visible. What! You mean they can be invisible too? Yes, they can if you have selected the NO option in the Edit Link page of your Manage Blogroll dashboard. Not even Superman can see them with his x-ray vision.
However, I noticed one interesting thing when I was experimenting with the blogroll and visibility. You do not have to have a blogroll in your sidebar. As long as your link is visible (that means YES) and I mean yes, it must be visible, then it will show up in your OPML file.
I suppose that may be the best of both worlds, the blogroll haters and the blogroll lovers can still be ranked whether they have a blogroll or not.
So there you have it folks, a blogroll here and a sushi roll there. Here’s a poll. (Hey, it rhymes!)
Now, I hope this is worthy of a linkbait and my site survives a Digg.
Tell me, what do you think about blogrolls? Or sushi rolls, for that matter?

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Comment by SavingDIva on 1 April 2008:
I have a blog roll mainly because they’re blogs that I like to visit…it’s a lot easier to just remember my blog address and click from there!
SavingDIva’s last blog post..March Net Worth
Comment by Mark from TheLocoMono on 1 April 2008:
True, I have to agree with you on that, it is a lot easier to have a blogroll than to remember them all. I recently figured out how to have a blogroll as a page instead of in my sidebar so I will have to set one up for this site. I have it set up over at Just Personal Finance.
I think it all comes down to how to handle your virtual real estate because every square pixel counts when it comes to monetizing.
Comment by Nick Wilsdon on 7 April 2008:
Hey Mark,
Thanks for the comments on SocialBlogroll. It is quite a small niche but we’d need some bankrolling to expand it beyond the SEO/SEM sphere. At the moment the system has over 1500 feeds and updates hourly.
The idea was to make an aggregator built on community recommendations. Each time we recorded a gatekeeper recommending a site, we would give it a point. Hopefully that meant the best blogs were given the most visibility (or perhaps the most popular)
Anyway, I’ve added you to the system now as a gatekeeper. You’ll need to start adding some sites to your blogroll. They will then go into the system and the authors can claim them to add tags (like “personal finance”). The most popular tagged pages show up on the header, but you can access all of them from the tag page.
Thanks!
Comment by Gary on 10 May 2008:
I’m quite new to Blogs and find Blogrolls rather curious. I’m busy doing tonnes of research as to how best to use Blogrolls for SEO. Thanks for the great article.
Garys last blog post..GoBluRay Goes Technorati
Comment by Mark from TheLocoMono on 12 May 2008:
It is an interesting aspect from an SEO perspective. I am not sure how much “weight” a blogroll has on PageRank or any other search engine for that matter. But a link is a link, especially if it is a DoFollow link in the Blogroll.
Marks last blog post..Deciding Your Vision